Our Story

At Star Marine Outboard, our commitment to excellence is rooted in the same passion that inspired our founder, Emily Carter, to embark on this journey in 1985. Growing up along the shores of Lake Michigan, Emily developed an unwavering love for the water and the thrill of boating. After completing her studies in marine engineering, she envisioned a business that would not only provide top-quality outboard motors but also foster a community of enthusiasts who share her passion for the sea.

In the summer of 1985, armed with a handful of savings and an indomitable spirit, Emily opened our first storefront in a quaint coastal town in California. With a small selection of outboard motors and a genuine desire to help fellow boating enthusiasts, she quickly earned a reputation for her exceptional customer service and expert knowledge. Emily’s dedication meant she would often work late into the night, fine-tuning motors and ensuring that every customer left with a smile and the perfect equipment for their adventures.

As word spread about the quality of our products and the personalized service we provided, Star Marine Outboard began to grow. Emily’s commitment to sourcing only the finest brands in the industry allowed us to become a trusted name among recreational and professional boaters alike. In 2005, we expanded our operations, moving to a larger facility that could accommodate our growing inventory and dedicated team.

Over the years, Star Marine Outboard has evolved into a premier destination for outboard motors and marine accessories on the West Coast. We take pride in offering a comprehensive selection of products, from high-performance motors for competitive racing to reliable engines for family outings. Our team, now led by Emily’s children, Ryan and Chloe, shares her vision and continues to uphold the values of quality, integrity, and customer satisfaction.

Today, our headquarters spans over 50,000 square feet, featuring state-of-the-art service facilities and a vast showroom filled with the latest innovations in marine technology. We are thrilled to have expanded our offerings to include a full range of marine services, ensuring that our customers not only purchase the best equipment but also receive unparalleled support throughout their boating journey.

At Star Marine Outboard, we are more than just a business; we are a community of boating enthusiasts dedicated to helping you make the most of your time on the water. Whether you’re a seasoned mariner or a newcomer eager to explore the open seas, we invite you to visit us. Our knowledgeable team is here to guide you in selecting the perfect outboard motor for your needs, ensuring you have the best experience possible.